Future Farm: Braai for the Future this Heritage Month with the 2030 Burger

Heritage Day may be about looking to the past and celebrating the varied cultures we share as South Africans, but we can also start looking to our future. A new heritage is building in the food we eat, and Braai Day just got more inclusive, with the meatless Future Burger 2030.

Future Farm have brought their Future Burger 2030 to South Africa, part of their brand new and tastier plant-based meat range available nationwide in Checkers stores. Packed with flavour, the burger is closer to the texture and juiciness of meat than ever before. Remember when at a South African braai chicken was considered the vegetarian option?! That old joke is now firmly consigned to history with Future Farm’s tech-savvy and tasty plant-based burgers. Vegetarians and vegans, as well as flexitarians who just don’t want to overdo the meat consumption, will be getting out their braai grids and tongs to celebrate.

Braai culture may be changing to include animal-free meat options, but that woodfire smoky taste and juicy burger texture stays just as we’ve always loved it. So how does Future Farm do it?

Future Farm meatless meat

In 2019, the Brazilian food-tech innovators started their dream of changing the way the world eats, by developing a meat alternative that tastes and feels like meat but uses only natural plant ingredients, and is GMO-free, gluten-free, and sustainably grown. They’ve kept their promise to keep on researching and developing, and the new 2030 range of meatless meat has got even closer to the taste and texture of animal-based meat.

“As a foodtech, we are continually reinventing and looking to improve in terms of taste, sustainability, and healthiness. Future Burger 2030 starts a new era in the company and the plant-based market, with new technology that allows us to update all our products”, says Marcos Leta, founder of the brand.

The 2030 range is so named because the company has fast-forwarded to already meet the goals that the UN has set for 2030 in sustainable development. Among them are responsible consumption and production, and the preservation of land ecosystems. “The thing is, we couldn’t wait any longer. We believe that changes concerning animal meat consumption are vital and urgent; that’s why we created Future Farm,” says Leta.

The burger of the future

The 2030 Burger is even healthier than previous versions. The unique mix of natural plant ingredients, which includes non-transgenic soy, pea, and beetroot, now includes canola oil and coconut oil, using a technology that makes the hamburger hold its fat, making it juicier and leaving almost no residue in the pan. The burger has a generous 14g of balanced vegetable protein per 100g serving, 12,9g of fat and, wait for it, 0% cholesterol and 0% trans-fat. It’s designed to appeal in flavour and texture to meat-eaters and vegetarians alike, so that we can all begin to reduce our dependence on animal-based protein, for our own health and for that of the planet.

A new braai heritage

This Heritage Month we can start looking towards the heritage we leave for our children – one that’s healthier and more sustainable. Changing the way we eat together, so that everyone, no matter what their dietary preferences, gets to enjoy that camaraderie of sitting around the fire, sharing food, flavour, and our beloved South African braai traditions.

Look out for the Future Burger 2030 in Checkers stores across South Africa and fire up your braai for a flavourful future.


Written by Marvin

Founder of many things but FoodBlogJHB FoodBlogCT, FoodBlogDBN being my biggest project to date. UCT marketing graduate, Star Wars geek and Arsenal & Dortmund supporter. That's me!

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