The Good Life Show announces its line-up of strategic partners for the Johannesburg event, which clearly demonstrates how opinion forming organisations are increasingly committed to working together in advancing healthier lifestyles, sustainable business practices and innovation across the food, wellness and conscious living sectors.
The Good Life Show, which takes place between 18th and 20th of September 2026 at the Sandton Convention Centre, continues to assert its authority as Africa’s premier event of its kind.
It is combining an engaging consumer experience with an expanded business-to-business (B2B) programme that connects brands with buyers, retailers, distributors and industry leaders. Together, these partnerships reflect the show’s growing influence as a catalyst for collaboration, education and commercial opportunity across Africa’s fast-growing better-living economy.
Meet the Strategic Partners
- ATLANTA BLACK CHAMBERS GLOBAL OPPORTUNITIES COMMITTEE: The committee connects African-descended businesses with international markets, investment opportunities and strategic partnerships, helping businesses expand their global reach.
- BLACK BEAUTY INDUSTRY INITIATIVE: Dedicated to advancing Black-owned beauty businesses, the initiative promotes entrepreneurship, innovation and collaboration within the rapidly growing beauty and personal care sector.
- CSP-SA (CULINARY & SERVICE PROFESSIONALS SOUTH AFRICA): Representing South Africa’s culinary and hospitality professionals, CSP-SA promotes excellence through professional development, skills training and industry collaboration.
- DIABETES SOUTH AFRICA: One of the country’s leading health organisations, Diabetes South Africa promotes awareness, education and healthier lifestyles to improve the wellbeing of South Africans.
- ECOCERT SOUTH AFRICA: An internationally recognised certification body, ECOCERT supports sustainable agriculture and responsible production by helping businesses achieve globally respected environmental and organic certifications.
- FEDHASA: The Federated Hospitality Association of South Africa represents the country’s hospitality industry and plays an important role in supporting tourism, accommodation, restaurants and food service businesses.
- GEHEM: Representing exporters of Madagascar’s essential oils and natural extracts, GEHEM helps connect international buyers with high-quality natural ingredients and products.
- GS1 SOUTH AFRICA: GS1 South Africa helps businesses improve product identification, traceability and supply-chain transparency through globally recognised standards, creating greater trust between producers, retailers and consumers.
- HEART & STROKE FOUNDATION SOUTH AFRICA: The Foundation works to reduce preventable heart disease and stroke by promoting healthier eating habits, physical activity and public education.
- LOVE MACADAMIA (WORLD MACADAMIA ORGANISATION): Love Macadamia raises awareness of the nutritional benefits and versatility of macadamias while supporting the continued growth of the global industry.
- PAN SOUTH AFRICA (PHYSICIANS ASSOCIATION FOR NUTRITION): PAN South Africa advocates for evidence-based nutrition and supports healthcare professionals in promoting healthier dietary choices.
- PGS SOUTH AFRICA: PGS South Africa promotes Participatory Guarantee Systems that provide affordable, community-based organic certification for local producers.
- PLANT BASED FOODS ASSOCIATION (USA): Representing the United States’ plant-based food industry, the association supports innovation, education and the continued growth of plant-based products worldwide.
- SADC BUSINESS COUNCIL: The SADC Business Council encourages regional trade, investment and economic cooperation by strengthening commercial relationships across Southern Africa.
- SA OLIVE: SA Olive represents South Africa’s olive industry, championing quality, certification, research and consumer education while supporting the country’s premium extra virgin olive oil producers.
- SAOSO (SOUTH AFRICAN ORGANIC SECTOR ORGANISATION): SAOSO works to grow South Africa’s organic sector through advocacy, collaboration and the promotion of sustainable farming practices.
- SDG2 ADVOCACY HUB – CHEFS’ MANIFESTO: The Chefs’ Manifesto is a global network of over 2000 chefs, convened by the SDG2 Advocacy Hub, to explore how they can help deliver a resilient food system. As chefs bridge the gap between farm and fork, the Chefs’ Manifesto empowers chefs with a framework tied to the United Nations Sustainable Development Goals, consisting of simple, practical actions chefs can take to champion good food for all.
- SYMABIO: Representing Madagascar’s organic agriculture sector, SYMABIO supports sustainable production and helps members access international markets.
- U.S. AFRICA TRADE DESK: The U.S.-Africa Trade Desk facilitates two-way trade between Africa and the United States by connecting producers with buyers and opening new export opportunities for African products.
 |
Frances Fraser, Director of Continental Services at U.S.Africa Trade Desk, comments: “Our partnership with the Good Life Show is about creating real commercial opportunities for African producers to enter the U.S. market, where demand for bold, authentic global flavours continues to grow. By connecting suppliers to trusted retail-ready pathways, diversified sourcing networks and valuable U.S. market insight, we help turn locally produced excellence into globally competitive success. Together, we are opening doors for African businesses to scale with confidence, credibility and long-term impact.”
|
 |
Daniel Kotze, General Manager of Ecocert South Africa, adds: “At Ecocert South Africa, we believe that building a more sustainable future requires both credibility and collaboration. Our partnership with the Good Life Show reflects a shared commitment to transparency, responsible production and informed consumer choices. The show provides an important platform to connect purpose-driven brands with consumers who care deeply about the impact of what they buy and how it is produced. As a certification body, our role is to bring trust and clarity to sustainability claims, and this partnership allows us to support businesses and consumers alike in making choices that contribute to a more resilient, ethical and environmentally responsible food and lifestyle system across Africa.”
|
 |
Ricardo Berris, Chairman of the Atlanta Black Chambers Global Opportunities Committee, believes: “The Good Life Show demonstrates exactly what successful cross-border trade is all about. When buyers and sellers come together in one place, opportunities are created, relationships are built and business grows. This partnership provides our members with an exceptional platform to engage with new markets, expand their networks and accelerate international trade. We applaud the Good Life Show for creating an environment where meaningful global business connections can thrive.”
|
Heidi Warricker, CEO of The Good Life Show, says: “Our goal has always been to create an event that delivers meaningful value long after the show doors close. The real impact lies in the connections we create, the knowledge we share and the opportunities we unlock for businesses. That is why our strategic partners are so important. They bring specialist expertise, trusted industry relationships and fresh thinking that enrich the experience for exhibitors, buyers and visitors alike, while helping to strengthen the sustainable food, drink and lifestyle sector.”
Visitors can look forward to inspiring exhibitors, expert speakers, live cooking demonstrations, tastings, wellness experiences and valuable networking opportunities, all under one roof. Whether they are looking to source new products, establish commercial partnerships, discover emerging brands or explore the latest trends in food, wellness and sustainable living, The Good Life Show offers something for everyone.
TICKETS
🔗 Book Tickets | Joburg: https://www.quicket.co.za/events/362913-good-life-show-africa-2026-johannesburg/
