When Alto Wine Estate announces a Black Friday special, grown adults suddenly remember what child-like excitement feels like.
The Stellenbosch favourite has officially rolled out its 2025 Black Friday deals — and let’s just say, Santa may want to take notes. Shop online now!
This year’s offer is simple, generous, and dangerously tempting: buy any 6 bottles of Alto Rouge 2023, Alto Rouge 2023 Magnum, Shiraz 2020, or Cabernet Sauvignon 2020 and get 20% off. No code. No hoops. Just beautiful red wine at beautiful red-tag prices.
- Even better? The discount is already worked into each case, which means customers get all the joy with none of the checkout math. The only challenge is choosing which wine(s) to commit to — and no, mixed cases aren’t allowed, so this is a moment for decisive wine lovers to shine.
The lineup reads like a wishlist:
🍷 Alto Rouge 2023 – 6 bottles for R648
A “crowd-pleaser” undersells it. This aromatic blend of Cab Sauv, Shiraz, Cab Franc, Petit Verdot and Merlot brings black plum, cherry, pine needle and a whisper of smoky charcuterie on the nose. Smooth tannins, blackberry, plum and graphite on the palate. Basically, it’s a festive season in a bottle.
🍾 Alto Rouge 2023 Magnum – 6 bottles for R1344
Because sometimes the party needs drama — the stylish kind. Same beloved blend, extra presence. Limited to 20 cases, these magnums make excellent gifts for friends you really want to impress (or impress upon).
🌿 Shiraz 2020 – 6 bottles for R1392
A heritage-rich vintage that bursts with red plum, raspberry, blackcurrant, fynbos and that classic Shiraz spice. Think bright cherry and strawberry with a peppery tickle. Supple tannins, vibrant freshness — ideal for braais, long lunches or gifting the family wine snob.
🌄 Cabernet Sauvignon 2020 – 6 bottles for R1392
This is Alto’s signature Stellenbosch elegance: cassis, dark plum, fynbos and subtle smoky minerality. On the palate, red and black cherries mingle with sleek tannins. Refined, structured, and definitely able to age… if one manages not to drink it immediately.
With the festive season approaching, this is the moment to stock up — for gifting, hosting, pairing, or “accidentally opening the good bottle on a Wednesday.” But the clock is ticking: these deals run only until Monday, 1 December 2025, and stock is limited.
So pour yourself a glass, click over to Alto’s online shop, and let the Black Friday joy begin.


