It is time to give indigenous African foods the spotlight they deserve.
These ancient crops and plants (think iron-rich grains, nutrient-packed roots, and bold heritage plants) have been nourishing African communities for centuries.
But here is the best bit: they don’t just belong in history; they are the future of food.
- Packed with incredible nutrition, these naturally climate-smart indigenous foods are bursting with flavour and are the ultimate power players for your plate and the planet.
At The Good Life Show, Johannesburg, you can dive into this rich world of wild, wonderful African ingredients that are being reimagined by passionate local producers. Among the stars is African Marmalade, a trailblazer that’s turning indigenous crops into delicious, sustainable, and authentic delights, and Lungilicious, a proudly South African company specializing in the production of innovative, indigenous plant-based products.
Both these brands are on a mission to take these bold flavours from the fields of Africa right into your kitchen and onto your plate.
Siphiwe Sithole from African Marmalade says: “Eating indigenous African food means you care about the planet, the ecosystem, your roots, the present and the future. These are not just ingredients, but they are part of a living heritage. When you choose African-grown, indigenous crops, you are honouring generations of knowledge, supporting biodiversity, and reducing the carbon footprint of what’s on your plate.”
This is your chance to discover the magic of our roots in fresh, exciting ways, whether you are a foodie, a wellness seeker, or just curious about what real African flavour really means.
So come snack, sip, and celebrate the incredible bounty of indigenous foods and the stories behind them. Ready to taste Africa’s future?
Book your tickets now — The Good Life Show is waiting.
