Sober-Curious? Discover the Buzz Without the Booze at the Good Life Show – JHB

Sober-curious is no longer a trend, it is a lifestyle.

Spurred on by Dry January and Mindful March at the start of the year, more South Africans are rethinking their relationship with alcohol.

Be it for your health, clarity, or curiosity, the Good Life Show Johannesburg is the ultimate destination where the mindful drinking movement thrives.

Get ready to meet the brands pouring into this movement:

  • Carmién Tea: Rooted in rooibos and bursting with flavour, Carmién Tea offers a stunning range of herbal blends perfect for alcohol-free rituals.
  • Stone Bridge Herbal: For those who love a bit of herbal magic, Stone Bridge Herbal crafts healing tea blends from rooibos and indigenous botanicals. Every sip supports gut health, immunity and better sleep — now that is a buzz you want.
  • Okushal Drinks: Okushal offers a new era in non-alcoholic drinks with sophisticated, fruit-based premium cordials that elevate social occasions. Available in four flavourful varieties for a refined taste experience.
  • Lungilicious: Lungilicious is a proudly South African brand that boasts a vibrant range of Indigenous juices made from tamarind, baobab, and hibiscus.
  • Karoo Pak: Known for its antioxidant-rich pomegranate products, Karoo Pak inspires everything from sober-friendly spritzers to skin that glows without the wine.

To kick things off and get inspired, try out this delicious mocktail recipe using Okushal’s Prickly Pear and Mint cordial.

KAROO MOSS

Ingredients:

  • 1 Tbsp sugar
  • 8-10 mint leaves
  • 1 lime wedge
  • 2 Tbsp (30ml) Okushal Prickly Pear & Mint
  • Tonic water

Method:

  1. Add sugar, mint, lime and ice to a cocktail shaker. Shake vigorously for 30-45 seconds or until mint has bruised and crushed through the sugar.
  2. Pour into a serving glass and serve topped with tonic water and garnished with edible flowers and ice.

About the Good Life Show

This highly anticipated event will once again celebrate the evolving plant-based, natural, and organic industries. With the wellness sector experiencing consistent global growth, the Good Life Show continues to support small businesses in these rapidly expanding markets. Notably, the plant-based market is expected to grow by an impressive $13 billion by 2026.

Get ready for bags of fresh and fun-filled experiences at the 2025 Good Life Show. Now in its 5th year, SA’s best food, drink and conscious living event and largest event of its kind in Southern Africa is back with even more exciting high quality and innovative products, experiences and surprising content.

Whether you are sourcing delicious and exciting food and beverages, new wellness products, or discovering eco-friendly and conscious living ideas, The Good Life Show has something for everyone. There will be innovative products to try, chef demos, mixology sessions, hands-on Masterclasses, expert wellness advice, insightful industry talks and activities that will leave you feeling not only inspired, but motivated and empowered. Join us for the most unique culinary, health, wellness, and sustainability event of the year.

Visitors can meet some big name local and international chefs and discover products and services in an entertaining, engaging and informative way.

Aimed at anyone with an interest in food, health, wellness, the environment or more conscious living as well as trade professionals (retail and foodservice) looking for innovative high-quality products, The Good Life Show will feature thousands of high-quality and innovative food, drink and conscious living brands and products available in South Africa right now.

 Tickets for The Good Life Show are available from Quicket at R175.
🔗 Book Tickets | Joburg: https://qkt.io/TheGoodLifeShow-Joburg

Written by Marvin

Founder of many things but FoodBlogJHB FoodBlogCT, FoodBlogDBN being my biggest project to date. UCT marketing graduate, Star Wars geek and Arsenal & Dortmund supporter. That's me!

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