One can always rely on Jive to do it differently in the Western Cape – with a mix of some heritage, culture and a dash of humour.
This time, Jive cooldrinks have everyone talking, sharing and snapping as 80 local nicknames get memorialised on bottles and shipped to fridges across the region.
We Mos All Family is Jive’s Summer campaign. For a brand that is synonymous with community and celebration, they have certainly kicked it up a notch and shown they have what it takes to drive and deliver an authentic message of sharing.
Being the Western Cape’s flavoured cooldrinks of choice and with 25 flavours, Jive perfectly curated a selection of nicknames that will have tongues wagging from the most seasoned generation in the household, through to the youngest.
What we love about this campaign is that, once again, Jive calls upon the whole Western Cape to join their family; it is culture-inclusive – a factor that many giant global companies seem to overlook when rolling out campaigns to the Western Cape consumer.
“We Mos All Family is not about bloodlines; it’s about community. Jive has always stood for that: community and one big family. I invite everyone in the Western Cape to join our family, find their favourite Jive flavour with their nickname or their favourite nickname, and just celebrate! So Let’s all jive together,” says Jive Founder, Sharief Parker.