WIN: Celebrating Wold Cucumber Day with Hendrick’s Gin

Experiment exposes Cucumbers’ Love for Rock and Loathing for Jazz!

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Hendrick’s Gin has conducted a somewhat unorthodox, but genuinely scientific experiment with cucumber scientist Graham Brown of the University of Sydney to quantify the true sensitivity of cucumbers – and the results revealed today are astonishing. Exhibiting traits usually associated with sentient beings, the green fruits show undeniably impressive abilities for reacting to outside stimuli, and grow larger and juicier as a result of unconventional caring methods, indicating they are acutely aware of their surroundings.

Cucumbers revealed to be highly sensitive to sound, scent and touch  

The gin-maker is now inviting budding botanists to join in a global experiment to cultivate the most flavoursome cucumber, taking inspiration from the avant-garde caring techniques used by Graham, in time for World Cucumber Day on June 14.

Music appreciation

As they grew from blind seedling to majestic maturity, three groups of cucumbers were exposed to a particular genre of music: classical, jazz or rock, using a CD boombox at maximum volume. A fourth group sat in uncomfortable silence.

The cucumbers that listened to rock produced measurably larger, better-tasting fruits, cylindrical in shape, with no curving and smooth dark green skin. In stark contrast the jazz plants showed disdain for their music by producing malformed fruits with curved and pointed edges. The plants exposed to classical melodies displayed a tangible fondness for it, growing healthy and shiny skinned after listening to Beethoven and Bach.

Favoured perfumes

Not only do cucumbers love music, but they also show preferences for certain scents, despite having no conventional sensory receptors associated with smell (AKA a nose). Growing specimens were divided into three groups, one spritzed with dill, another with sage and the final group was left scent free.

After snacking upon the subjects, it was observed that those spritzed with dill were the tastiest, while sage made them bitter, perhaps indicating that cucumbers derive some type of satisfaction from pickling.

Cucumber swaddling

The final test saw subjects bundled into tiny sleeping bags for added protection and comfort, resulting in their skin growing softer and lighter, and their flesh sweeter compared to those left naked and exposed.

Furthermore, the humble green fruits use a developed sense of touch to help them grow, using their tendrils to feel and reach for surfaces to hold onto for support, particularly at night. It seems they are aware of their surroundings and can sense objects nearby.

Grow your own Cucumbers at Home!

You can now put Graham’s findings to the test, and probe your own imaginative hypotheses by singing to the fruits as they grow or reading the young seedlings classical literature at night time. By cultivating and pampering your own cucumbers, you can play your part in celebrating World Cucumber Day on the 14th of June – an annual celebration inviting people to embrace the unusual in honour of the remarkable and virtuous green fruit.

We have always held the cucumber in the highest regard – our gin is infused with cucumber and rose, after all. So we are delighted to invite individuals, who share our dark passion for the green fruit, to join our voyage of discovery. We bid people everywhere to uncover the true extent of its sensitivity, by growing or adopting one themselves and devising their own experimentations to satisfy their own natural curiosity. – Duncan McRae, Hendrick’s Gin Global Ambassador.

Those growing their cucumber plants at home will be assisted by a series of cultivation tips devised by Graham, such as how to pollinate the flowers with a soft paintbrush to ensure the crop of cucumber fruits is plentiful and placing bamboo sticks around the crop to give them a structure to climb.

For those with limited time, help is quite literally at hand via the Hendrick’s Cucumber Adoption Service. This novel technology evokes memories of the 90s Japanese digital pets, but with a refreshing horticulturalist twist. Over three months, green-fingered adopters will be able to plant, nurture and harvest a cucumber via Facebook. Throughout the nurturing period, the Hendrick’s Cucumber Adoption Service will send photos and videos of the plants to their proud owners and impart stimulating cucumber wisdom and trivia to enthrall and entertain.

If you don’t have time to grow your own cucumber, why not adopt a virtual cucumber!

How would you like to win a bottle of Hendrick’s Gin?


Written by Marvin

Founder of many things but FoodBlogJHB FoodBlogCT, FoodBlogDBN being my biggest project to date. UCT marketing graduate, Star Wars geek and Arsenal & Dortmund supporter. That's me!

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