A local brand challenges South Africa’s contribution to the waste epidemic.
Coffee shops across South Africa have contributed to around 2.8 percentage points of the positive annual growth around takeaway and fast food. There has also been a 7.1% increase in income since 2014 with growth across the country. The South African Coffee Club (SACC) says coffee consumption and business has grown dramatically in South Africa with less than 20 roasteries ten years ago versus the just over 100 today, many of them small startups.
It is estimated that as many as 100 billion coffee single-use cups are being thrown away each year, but a unique range of reusable and recyclable take away cups, that are also incredibly stylish, have been introduced to the market. The product launches on August 15 and is available in 14 designs and in 400ml and 340ml sizes.
It’s a big problem needing a big and beautiful solution; the cup stops here. – Joris van Grieken, Marketing Director at Ecoffee Cup
Created with the world’s fastest growing, most sustainable crop – naturally organic, bamboo fibre and non-GMO corn starch, Ecoffee Cup is BPA and phthalate free a tactile experience similar to thick, yet light cardboard. Fast growing, quickly renewable and highly sustainable, bamboo is a naturally organic crop that uses no pesticides in its farming. Bamboo is also naturally sterile, preventing flavour taint and, unlike plastic, it contains no petrochemicals and is biodegradable at the end of its lifecycle. The material is also super light – just 135g – and it has a fully-resealable ‘drip-proof’ lid making it perfect to take with you everywhere you go.
The cup itself is dishwasher safe and should last for years – if you treat it nicely of course. For more information, please visit http://www.ecoffeecup.co.za/
