Protagonist. A big word for the cool dude in a movie or book that leads the pack.
It’s what we got called by Drinks international when they said, “Monkey Shoulder is that protagonist for the blended malt sub-category. If ever there was a scotch designed for bartenders it is this – smooth and packing bang for buck, it’s a go-to for scotch cocktails”.
It’s great to hear that we are look on as the hero. We’ve never thought ourselves that, but hey, thanks, we’ll take it. We’re happy to be the underdog for the category. So, this International Whiskey Day, be the protagonist. Be the hero. Or be the antagonist. Be the villain. It’s your life, so just be who you want to be. It’s all up to you.
And while you are being whatever you want to be, consider celebrating it with a Monkey Shoulder Splash.