Since launching in 2020, The Good Life Show has proudly partnered with the SA Chefs Association to bring together culinary professionals committed to shaping a more sustainable and conscious food future.
With the support of industry leaders like Chef Coo Pillay, the collaboration creates a vital platform for chefs to explore cutting-edge ingredients, engage in meaningful conversations, understand the evolving demands of diners, and exchange ideas around responsible restaurant practices and sustainable plating.
All chefs are invited to join this revolutionary event focused on the future of food and the conscious consumer.
- The Good Life Show takes place in Cape Town from 30 May to 1 June at the Cape Town International Convention Centre (CTICC), and in Johannesburg from 1 to 3 August at the Kyalami International Convention Centre. A must-attend event for food professionals seeking inspiration and innovation, this exciting show will feature a dynamic lineup of pioneering companies from the food, beverage, health, wellness, and sustainable living sectors.
While The Good Life Show is created for both trade and consumer audiences, it offers a powerful platform for foodies, chefs, as well as food service and hospitality professionals to discover the latest in the world of ingredients, health-focused trends, and forward-thinking cuisine. While consumers will enjoy tasters, samples, activities and shopping, chefs and food entrepreneurs can engage directly with suppliers, discover new products, and test premium, innovative products.
The Good Life Show is not just about high quality, innovative and cutting-edge products; but it is also about people. The trade floor and all its exciting features will offer a unique opportunity to connect with top chefs, industry and thought leaders, as well as ethical producers shaping the future. From panel discussions to tastings and live demos, it is a networking hub where collaborations are born, and ideas are shared.
This show ventures into uncharted territory, offering a dynamic space where culinary inventions thrive, and new local talent is discovered. Whether you are looking to build supplier relationships, scout talent, or simply be part of the larger conversation shaping the future of food, this is your chance to be where the ‘magic’ happens and where you can unearth all the information you may need while you connect with industry specialists. For chefs committed to creativity, quality, and connection, this is not just another show, but an essential date in your culinary calendar.
If you are a chef, chef student, or food service and hospitality professional, click here to register your attendance: 🔗 Trade Registration: Click here.
About the Good Life Show
This highly anticipated event will once again celebrate the evolving plant-based, natural, and organic industries. With the wellness sector experiencing consistent global growth, the Good Life Show continues to support small businesses in these rapidly expanding markets. Notably, the plant-based market is expected to grow by an impressive $13 billion by 2026.
Get ready for bags of fresh and fun-filled experiences at the 2025 Good Life Show. Now in its 5th year, SA’s best food, drink and conscious living event and largest event of its kind in Southern Africa is back with even more exciting high quality and innovative products, experiences and surprising content.
Whether you are sourcing delicious and exciting food and beverages, new wellness products, or discovering eco-friendly and conscious living ideas, The Good Life Show has something for everyone. There will be innovative products to try, chef demos, mixology sessions, hands-on Masterclasses, expert wellness advice, insightful industry talks and activities that will leave you feeling not only inspired, but motivated and empowered. Join us for the most unique culinary, health, wellness, and sustainability event of the year.
Visitors can meet some big name local and international chefs and discover products and services in an entertaining, engaging and informative way.
Aimed at anyone with an interest in food, health, wellness, the environment or more conscious living as well as trade professionals (retail and foodservice) looking for innovative high-quality products, The Good Life Show will feature thousands of high-quality and innovative food, drink and conscious living brands and products available in South Africa right now.
| Tickets for The Good Life Show are available from Quicket at R175. 🔗 Book Tickets | Cape Town: https://qkt.io/TheGoodLifeShow-CapeTown🔗 Book Tickets | Joburg: https://qkt.io/TheGoodLifeShow-Joburg |
