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ANGOSTURA® (finally) launches latest Bitters Innovation in South Africa!

The House of Angostura, world renowned for its aromatic bitters, has added two further flavours to its South African portfolio with its latest innovations – ANGOSTURA® orange and ANGOSTURA® cocoa bitters.

Orange is back

Almost two centuries after the first ANGOSTURA® aromatic bitters was produced, the House of Angostura developed and launched ANGOSTURA® orange bitters to great anticipation in 2007.

  • It has been absent from the South African market over the past few years due to the politics surrounding bottle size regulations but has remained a top seller across the globe. Well, orange is back!

Using only the best sun-ripened Caribbean oranges, ANGOSTURA® orange bitters is a skilfully blended preparation of orange extracts and spices made from its own special recipe. With its bright, fruit-forward, spicy citrus notes it is wonderfully versatile, pairing perfectly with vodka, gin, vermouth and whiskey. It can enhance any drink calling for orange twists or slices and is the perfect accompaniment to savoury sauces, seafood dishes and chocolate desserts.

Having already been introduced to the flavour, mixologists and foodies alike will no doubt be pleased to see the orange-labelled bottle back on the shelves alongside the aromatic bitters bottles with the unmistakeable yellow cap.

Cocoa is the new black

Then, after years of continuous research and trials, the rest of the world said hello to ANGOSTURA® cocoa bitters in 2020. It is now officially available in South Africa with the label and cap boasting the famous purple hues of its key ingredient – the world’s finest indigenous Trinitario Cocoa from Trinidad and Tobago.

Continuing to push the boundaries of flavour, ANGOSTURA® cocoa bitters takes inspiration from T&T’s history and local heritage, resulting in a truly decadent, indulgent flavour. The new product adds a delicate, sweet and elegantly balanced flavour to The House of Angostura’s bitters line, which makes it one of their most exclusive innovations in decades.

ANGOSTURA® cocoa bitters contains top notes of rich, floral and nutty cocoa combined with an intoxicating infusion of aromatic botanicals. Crafted to inspire creativity and experimentation with flavour combinations, this new product is ideal for use in both professional and at-home settings, and for sweet and savoury applications. It pairs perfectly with sweet vermouth or aged spirits, like whiskey, rum, cognac and tequila so it can be used to bring new layers of depth and complexity to classic cocktails or put a luxurious spin on a main dish or sweet treat.

No home or cocktail bar is complete without a bottle of ANGOSTURA® aromatic, orange or cocoa bitters just like no kitchen pantry is fully stocked without it!

For more information on the Angostura range and delicious food and cocktail recipes please visit www.angosturabitters.com.

Written by Marvin Leugering

Founder of FoodBlogSA Media. B.Bus.Sc. - Marketing; M.Bus.Sc- Tourism. A career in destination marketing was calling but then my passion for food took over. Welcome to our restaurant marketing platform.

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