The Marine Stewardship Council (MSC), the ocean not-for-profit responsible for the world’s leading sustainable seafood ecolabel, has launched its Ocean Cookbook 2025.
The free digital cookbook brings together chefs from all over the world to create a collection of healthy, delicious everyday recipes that tell a sustainability story about the seafood we all love.
On local soil (or water?), our very own Chef Naledi Toona has happily stepped into her role as MSC’s campaign ambassador for a third year in a row.
- The South African rendition of the cookbook features whitefish – that is hake, haddock and cape whiting as locally available whitefish alternatives found in South African supermarkets and sourced from the MSC certified hake trawl fishery.
The South African hake trawl fishery has been certified to the MSC’s Fisheries Standard since 2004 and was the first hake fishery in the world to meet this gold standard for fisheries sustainability.
With theme, ‘Good for You and the Ocean too’, the cookbook is the centerpiece of the MSC’s main awareness campaign at the start of the year, traditionally a time for healthy and more environmentally conscious eating. The Ocean Cookbook also highlights how easy it is to cook nutritious, sustainable and affordable seafood at home.
“The ocean is vital to human life on our planet. It feeds billions and supports the livelihoods of millions more. We rely on it for our oxygen intake, climate regulation, and it is home to such wonderful biodiversity. Through simple, everyday choices each of us can help protect the ocean into the future. One such small act is to support sustainable fishing practices by choosing products carrying the blue MSC label when shopping for seafood,” says Louanne Mostert, Marketing and Communications Manager for MSC.
Included in the choice of recipes are grilled fish kebabs and a mouthwatering fish burger by Swedes, Malin Nordblom and Stina Algulin; a fish potpie to feed the family by Polish chef, Madame Edith; a healthy spin on classic fish and chips by Kati Pohjanmaa, a Finish chef; and Chef Naledi’s popular and light hake tacos and coconut hake dishes.
“Cooking has always been an act of love for me and hake is such a versatile, sustainable and quick-to-cook ingredient. My entire family enjoys eating whitefish. I am proud to present the MSC’s Ocean Cookbook for a third year in a row. It conveys a message I resonate with and features recipes ideal as simple suppers, for school lunchboxes and more,” she adds.
To help raise the profile, the cookbook includes stunning photography from internationally renowned food photographer, David Loftus, who has worked with Jamie Oliver throughout his career. David Loftus is a great believer in sustainable fishing. “This goes way beyond food. It’s about the future of our Ocean. We need to step up to the plate right now… or we’re in deep water.”
The Ocean Cookbook 2025 is available as a free, digital cookbook on the MSC’s website and is featured in most food magazines now on sale in-store!
Such a creative way to raise awareness around sustainable fishing—making it accessible through recipes everyone can try at home. Looking forward to exploring some new dishes while supporting a good cause!
Love seeing global chefsBlog Comment Creation come together for a cause that impacts all of us! The MSC’s Ocean Cookbook is such a creative way to make sustainable seafood more accessible—both in terms of awareness and practical recipes. Looking forward to trying out a few dishes while keeping ocean health in mind.
I love that it’s all about sustainable seafood. I’ve gotta check out Chef Naledi’s hake tacos, they sound amazing!
The recipes look delicious and it’s so important to be aware of sustainable seafood.
Great read on The Marine Stewardship Council launches 4th Edition of its FREE. The note on VALENTINES DAY DINNER DURBAN 2026 was helpful. For quick image transforms, Try Banana AI – AI Image Generator is a handy option — try banana ai is an ai image and video generator with a preset-first workflow and transparent credits. create images or short videos quickly without juggling provider-specific settings.
The MSC releasing a free cookbook is such a smart way to connect consumers with sustainable seafood. Curious if this edition has more local South African recipes than the previous ones.
I love that this brings chefs from around the world together. It reminds me of a similar collaborative recipe project I saw on Nano Banana 2, which really shows how food can be a global connector for good ideas.
I’m planning to try the grilled fish recipe this weekend. The tip about checking for the blue MSC label at the supermarket is a practical step I can take immediately to make better choices. I’ll be looking for more sustainable cooking ideas on Nano Banana Pro.
I appreciate the focus on sustainable seafood, but I’m curious about the accessibility of MSC-certified options for home cooks in different regions. Is the cookbook designed to help navigate local availability, or does it assume a certain level of access? This is something I’ve been thinking about while looking for resources like Paper Banana.
It’s encouraging to see chefs globally collaborating on sustainable recipes. This reminds me of a similar project I saw on Aiseedance2.pro, which also highlights creative approaches to responsible consumption. It really shows how accessible these ideas can become.
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That sounds like an amazing rail journey! I’ve always wanted to explore the Garden Route. Speaking of heritage and preserving things, I recently had to convert some older WebP images to a more universally compatible format for a family history project. Thankfully, it was easy to convert WebP to PNG using a free online tool.
That Mossel Bay Explorer train sounds incredible! A six-day trip is a serious commitment, but it would be an amazing way to see the countryside. Speaking of proper planning and research, I recently wrapped up a project where I had to make sure all my sources were cited correctly. To make sure all the details were correct, I ended up using a free APA citation tool.
That sounds like an amazing journey! The combination of rail travel and the Garden Route is pretty appealing. Speaking of which, I recently needed to extract the audio from a promotional video about a similar train journey for a podcast I was making. I found this handy tool that let me convert video to audio without having to upload anything. It was super useful.
That’s fantastic! It’s great to see initiatives promoting sustainable seafood. Speaking of understanding different perspectives, I recently played a game with friends where we had to guess what someone else was thinking based on clues – it was all about getting on the same Wavelength-style thinking. It really highlighted how hard it can be to truly understand someone else’s viewpoint, even in a fun setting. Makes me appreciate the MSC’s efforts even more now!
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I just spotted that the South African hake fishery has been MSC certified since 2004 – that’s two decades of sustainable practice