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PRIMI – Taste of Italy on the Garden Route

As much loved eatery PRIMI continues its revitalising process across South Africa, George, in the heart of the Garden Route, introduces a flair of authentic Italy as it unveils its new state-of-the-art wood fired pizza oven imported from Italy. In PRIMI’s pursuit of taste, this hub in the heart of the Southern Cape Region can now boast its own little piece of Italy.


Combining traditional wood-fire baking and innovative gas-burner technology, PRIMI’s new pizza oven can reach temperatures of up to 450 degrees Celsius and turn out a perfectly baked pizza within 90 seconds, time after time. But what else does it take to make a delicious PRIMI pizza?

Striving to serve traditional Pizza Napoletana, PRIMI uses high protein flour, filtered water, Extra Virgin Olive Oil, desert rock salt, natural yeast and malt. The 24-hour-matured and hand-stretched pizza base is topped with Italian tomatoes, Fior di Latte and mature mozzarella, and then baked till golden, fragrant and tender-crisp. Wheat and gluten free pizza base crafted with organic ingredients is also available.


Then to compliment recipes that are over 200 years old, PRIMI source pure ingredients, without artificial additives. As such premium 00-grade stoneground flour, bronze-drawn artisan pasta and pure tomato pulp are imported from Italy. Fresh herbs, desert rock salt, toum and olive oil enhance the prime cuts of meat, sustainably farmed salmon trout and vegetables. Even the dipping sauces and PRIMI condiments are freshly made from scratch. Moreover, ozone is used with filtered water to clean and naturally preserve ingredients. So, diners can rest assured that the tasty dishes are also packed with nutrition.

Visit PRIMI George at Caledon Square, c/o York Street and Davidson Road, or call 044 873 0845 for a reservation

Written by Marvin Leugering

Founder of FoodBlogSA Media. B.Bus.Sc. - Marketing; M.Bus.Sc- Tourism. A career in destination marketing was calling but then my passion for food took over. Welcome to our restaurant marketing platform.

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