{"id":8205,"date":"2020-07-15T13:32:11","date_gmt":"2020-07-15T11:32:11","guid":{"rendered":"http:\/\/www.food-blog.co.za\/joburg\/?p=8205"},"modified":"2020-07-22T16:14:16","modified_gmt":"2020-07-22T14:14:16","slug":"sasko-unveils-new-tvc-celebrating-90-years-of-being-sas-caring-expert-baker","status":"publish","type":"post","link":"https:\/\/www.food-blog.co.za\/joburg\/sasko-unveils-new-tvc-celebrating-90-years-of-being-sas-caring-expert-baker\/","title":{"rendered":"SASKO unveils new TVC celebrating 90 years of being SA\u2019s Caring Expert Baker"},"content":{"rendered":"<div>\n<p dir=\"ltr\"><strong>Care isn\u2019t always easy but it\u2019s a powerful act that can make the world a better place.<\/strong><\/p>\n<p dir=\"ltr\">That\u2019s the message of SASKO\u2019s heartwarming new TV commercial, \u201cTaste the Care\u201d. 2020 sees the iconic brand celebrate a special milestone \u2013 90 years of being South Africa\u2019s Caring Expert Baker.<\/p>\n<blockquote>\n<p dir=\"ltr\">With a rich heritage and a history of product innovation,\u00a0 SASKO is definitely the baking expert brand to be trusted.<\/p>\n<\/blockquote>\n<p dir=\"ltr\">The ad celebrates beautiful South African food moments across generations, from a mother and son who \u2018nailed it\u2019 with a showstopper cake, to family feasts\u2013 and of course the beloved everyday lunchbox . It portrays the care that goes into preparing and sharing food, a daily ritual in millions of households.<\/p>\n<blockquote>\n<p dir=\"ltr\">Food is so much more than just nourishment. It\u2019s time enjoyed together, it\u2019s passing down traditions, it\u2019s a way for us to care for the ones we love. When your mom or gran\u00a0 prepares a meal, it\u2019s not just about filling bellies \u2013 it really is a language of care. &#8211; says Le-Anne Engelbrecht, Marketing Executive for SASKO at Pioneer Foods.<\/p>\n<\/blockquote>\n<p dir=\"ltr\">This ad pays tribute to the pride and dedication of the SASKO employees across South Africa. Every year SASKO mills more than\u00a0130 000 Olympic sized swimming pools of flour and drives 100 times around the circumference of the earth each month to deliver freshly baked goods.<\/p>\n<p dir=\"ltr\"><span style=\"text-decoration: underline;\"><strong>The commercial was created by Cape Town agency, The Jupiter Drawing Room, directed by Rio Allen and produced by Bioscope Productions. It will be aired from Sunday, 28 June 2020 on all major channels, and supported by print and digital campaigns.<\/strong><\/span><\/p>\n<\/div>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/rixfcMvgFrs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Care isn\u2019t always easy but it\u2019s a powerful act that can make the world a better place. That\u2019s the message of SASKO\u2019s heartwarming new TV commercial, \u201cTaste the Care\u201d. 2020 sees the iconic brand celebrate a special milestone \u2013 90 years of being South Africa\u2019s Caring Expert Baker. With a rich heritage and a history&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-8205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.food-blog.co.za\/joburg\/wp-json\/wp\/v2\/posts\/8205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.food-blog.co.za\/joburg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.food-blog.co.za\/joburg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.food-blog.co.za\/joburg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.food-blog.co.za\/joburg\/wp-json\/wp\/v2\/comments?post=8205"}],"version-history":[{"count":1,"href":"https:\/\/www.food-blog.co.za\/joburg\/wp-json\/wp\/v2\/posts\/8205\/revisions"}],"predecessor-version":[{"id":8207,"href":"https:\/\/www.food-blog.co.za\/joburg\/wp-json\/wp\/v2\/posts\/8205\/revisions\/8207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.food-blog.co.za\/joburg\/wp-json\/wp\/v2\/media\/8206"}],"wp:attachment":[{"href":"https:\/\/www.food-blog.co.za\/joburg\/wp-json\/wp\/v2\/media?parent=8205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.food-blog.co.za\/joburg\/wp-json\/wp\/v2\/categories?post=8205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.food-blog.co.za\/joburg\/wp-json\/wp\/v2\/tags?post=8205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}