{"id":6620,"date":"2020-06-07T19:15:05","date_gmt":"2020-06-07T19:15:05","guid":{"rendered":"http:\/\/www.food-blog.co.za\/durban\/?p=6620"},"modified":"2020-06-08T12:38:01","modified_gmt":"2020-06-08T12:38:01","slug":"first-choice-launches-new-high-protein-recovery-drink","status":"publish","type":"post","link":"https:\/\/www.food-blog.co.za\/durban\/first-choice-launches-new-high-protein-recovery-drink\/","title":{"rendered":"First Choice launches new High Protein Recovery Drink!"},"content":{"rendered":"<p><strong>SPORT-LOVING SOUTH AFRICANS CAN ENJOY BENEFITS WITHOUT SACRIFICING TASTE<\/strong><\/p>\n<p>First Choice, manufactured by Woodlands Dairy, has launched High-Protein Recovery, scientifically formulated to give elite and amateur athletes rapid muscle recovery following intense workouts or competition.<\/p>\n<blockquote><p>First Choice \u2013 The Good Choice!<\/p><\/blockquote>\n<p><span style=\"text-decoration: underline;\">Says Marisa Maccaferri, Marketing Manager for Woodlands Dairy and First Choice:<\/span><\/p>\n<blockquote><p>High-Protein Recovery is aimed at the individual who does high intensity training and needs to recover fast to be ready for the next gruelling session. South Africans love sport and spend a lot of time and money on their favourite discipline. Often, the difference between good and great is what you fuel your body with.<\/p><\/blockquote>\n<p>She explains that repeated exercise or long activity sessions decrease energy stores which lead to fatigue and a decline in performance. \u201cProlonged exercise also triggers muscle breakdown during and after training. Chocolate flavoured milk has long been touted as the go-to recovery drink. That&#8217;s because, post workout, you want a snack or drink that gives you a dose of protein to recover your muscles and carbs to boost your energy, fill up fuel stores and combat fatigue. Minerals such as potassium, sodium and magnesium replace electrolytes lost through sweating,\u201d Maccaferri adds.<\/p>\n<p>Research suggests that flavoured milk after exercise can help the body retain fluid, replenish glycogen and rebuild muscle to help your body recover. Milk protein consists of whey and casein, both of which help muscle rebuilding but in different ways. The whey is fast-acting and the casein slow-acting. The amount of milk recommended can be anywhere from one to two cups, depending on the size of the individual and the type of activity.<\/p>\n<blockquote><p>This product is specifically designed for the sportsperson, but can be enjoyed throughout the day as a meal replacement.<\/p><\/blockquote>\n<p>Although it\u2019s been designed as a post work out recovery drink, High-Protein Recovery can be included in pre-exercise nutrition to supply carbohydrates and support hydration. It contains more than twice the protein found in normal milk and has been fortified with eight additional B vitamins. It is high in calcium, high in energy and Tartrazine free. It\u2019s ready to drink (no powders and no mixing is required), only high quality ingredients are used, especially the milk, which is procured locally from predominantly pasture fed cows.\u201d<\/p>\n<p><a href=\"http:\/\/www.food-blog.co.za\/wp-content\/uploads\/2020\/06\/2020-Woodlands-Recovery-Woman-Skipping.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-82973\" src=\"http:\/\/www.food-blog.co.za\/wp-content\/uploads\/2020\/06\/2020-Woodlands-Recovery-Woman-Skipping.jpg\" alt=\"\" width=\"1150\" height=\"1724\" \/><\/a><\/p>\n<p>The product is available in three variants including Chocolate, Peanut Butter and Banana Cr\u00e8me According to Maccaferri, \u201cconsumers want variety, so we looked into what\u2019s available on the market in terms of flavours and challenged ourselves to improve on it. Banana Cr\u00e8me and Peanut Butter were the obvious choices as they\u2019re familiar. Athletes already enjoy bananas and peanut butter as part of their diet because of their inherent benefits. A lot of the products athletes use are not tasty at all so our challenge was to make a highly sophisticated, functional drink that\u2019s delicious without cutting any corners. Why should one sacrifice taste? With our High-Protein Recovery the reward is so much sweeter after a strenuous workout.\u201d<\/p>\n<p>Woodlands takes sustainability and their impact on the environment very seriously. \u201cAs with all our UHT products, we\u2019ve moved to using bio based closures. Our green closures are partly made from sugar cane which is a natural resource that grows back once it\u2019s harvested. We\u2019re proud of the fact that we\u2019re the first dairy manufacturer in South Africa to make this change. Furthermore, our chocolate variant carries UTZ certification, which means the cocoa is sourced responsibly. In essence, the goal of UTZ is to create an efficient sustainability programme with effective certification and traceability tools for socially and environmentally responsible cocoa production that meets the needs of both producers and markets,\u201d Maccaferri concludes.<\/p>\n<p><strong>First Choice High Recovery drinks are now available at their brand new online store <a href=\"http:\/\/www.shopfirstchoice.co.za\">www.shopfirstchoice.co.za<\/a> or at Dischem stores nationwide.<\/strong><\/p>\n<p><a href=\"http:\/\/www.food-blog.co.za\/wp-content\/uploads\/2020\/06\/image007.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-82936\" src=\"http:\/\/www.food-blog.co.za\/wp-content\/uploads\/2020\/06\/image007.jpg\" alt=\"\" width=\"753\" height=\"753\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SPORT-LOVING SOUTH AFRICANS CAN ENJOY BENEFITS WITHOUT SACRIFICING TASTE First Choice, manufactured by Woodlands Dairy, has launched High-Protein Recovery, scientifically formulated to give elite and amateur athletes rapid muscle recovery following intense workouts or competition. First Choice \u2013 The Good Choice! Says Marisa Maccaferri, Marketing Manager for Woodlands Dairy and First Choice: High-Protein Recovery is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-6620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First Choice launches new High Protein Recovery Drink! - FoodBlogDBN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.food-blog.co.za\/durban\/first-choice-launches-new-high-protein-recovery-drink\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First Choice launches new High Protein Recovery Drink! - FoodBlogDBN\" \/>\n<meta property=\"og:description\" content=\"SPORT-LOVING SOUTH AFRICANS CAN ENJOY BENEFITS WITHOUT SACRIFICING TASTE First Choice, manufactured by Woodlands Dairy, has launched High-Protein Recovery, scientifically formulated to give elite and amateur athletes rapid muscle recovery following intense workouts or competition. First Choice \u2013 The Good Choice! 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