{"id":3415,"date":"2018-05-24T07:30:41","date_gmt":"2018-05-24T07:30:41","guid":{"rendered":"http:\/\/www.food-blog.co.za\/durban\/?p=3415"},"modified":"2018-05-24T06:32:05","modified_gmt":"2018-05-24T06:32:05","slug":"primi","status":"publish","type":"post","link":"https:\/\/www.food-blog.co.za\/durban\/primi\/","title":{"rendered":"PRIMI"},"content":{"rendered":"

It all started in 1999, when two passionate entrepreneurs formulated a winning recipe for success. Their vision \u2013 to consistently create delicious, quality food & offer exceptional service & value for money \u2013 backed by an innovative approach to hospitality. Skillfully combining a blend of entrepreneurial vision, good business sense and passion for food and people, Peter Castle and Francesco Zanasi cooked up an ambitious idea \u2013 the Primi World Business Venture \u2013 and they\u2019ve never looked back!<\/p>\n

Now a leading local and global brand, PRIMI\u2019s reputation and reach continue to grow, infused with a secret ingredient which Peter and Francesco call URBAN ENERGY.<\/p>\n

And it\u2019s evident in every aspect of the brand, from well-trained & enthused front of house staff, sourcing of premium ingredients, healthy food preparation, quality restaurant d\u00e9cor and uplifting design. It is so much a part of PRIMI philosophy that \u201cwork is love made visible\u201d Khalil Gibran, is emblazoned across the backs of bright orange uniforms worn by staff.<\/p>\n

Francesco Zanasi elaborates further on this positive sentiment, \u201cWhen I cook for my family it is the best way I know of showing I love them. I do it in anticipation of gasps of delight; I do it in anticipation of them showering me with compliments about the taste while their mouths are full of food. Most importantly, I want what I cook to be healthy for them. So when PRIMI set out to create a new menu, the thinking was simple. Create a menu with exactly the same intent! We have created healthy, tasty dishes prepared and served in the same way that we would at home. This is our expression of love to you.\u201d Francesco Zanasi, co-founder of PRIMI.<\/p>\n

The PRIMI Restaurants concept has branched out into 3 distinct\u00a0variants making the\u00a0PRIMI eating experience\u00a0accessible to as many people as possible.\u00a0True to PRIMI\u2019s core philosophy of transparency & integrity, all kitchens are openly displayed & easy for you to see what\u2019s cooking. Design is based around ease of flow from kitchen to your table, ensuring you enjoy a full comfort experience.<\/p>\n

Our food is fresh & fast, comforting & healthy with all menu items freshly prepared from scratch using only the finest sourced ingredients. With double-zero grade pizza flour & premium pasta imported from Italy, gluten & wheat free options are available. Free range chicken & eggs, free range burgers, market fresh fruit & veg and the list of premium ingredients goes on. Whether its sit down or quick service take-out, PRIMI is geared to produce wholesome comfort meals pronto!<\/p>\n

The food is inspired by Italian tradition but influenced by the cosmopolitan present with traditional & gourmet offerings all done healthy with the finest sourced ingredients. The meals are prepared with the healthier options of preparation; with ingredients lightly saut\u00e9ed, seared, grilled, cooked al dente & burgers iron-pressed ensuring that the natural flavors & integrity of the ingredients are prominent.<\/p>\n

Built around customer-centricity and positive customer experience, the restaurant design is orientated around ease of flow, and open kitchens for you to see what’s cooking. D\u00e9cor is an eclectic mix of comfort & unpretentious style. Comfortable, but still sexy enough to sip on that cocktail & love your dining experience.<\/p>\n

[Facebook<\/a>] \u00a0 \u00a0[Twitter<\/a>] \u00a0 \u00a0[Instagram<\/a>] \u00a0 \u00a0[Menu<\/a>]<\/strong><\/p>\n

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