{"id":105,"date":"2013-11-21T12:49:23","date_gmt":"2013-11-21T12:49:23","guid":{"rendered":"http:\/\/www.food-blog.co.za\/durban\/?p=105"},"modified":"2014-01-15T09:25:59","modified_gmt":"2014-01-15T09:25:59","slug":"mcdonalds-photo-shoot","status":"publish","type":"post","link":"https:\/\/www.food-blog.co.za\/durban\/mcdonalds-photo-shoot\/","title":{"rendered":"McDonalds Photo Shoot"},"content":{"rendered":"

Have you ever had the huge disappointment of ordering your favourite McDonald’s burger and it never looked anywhere near like it did in the picture above the counter. A customer from Canada wanted to know more and went onto the McDonald’s website to ask this question.<\/p>\n

\u201cWhy does your food look different in the advertising than what is in the store?\u201d she asked.<\/p><\/blockquote>\n

\"McDonald's<\/p>\n

The director of marketing for McDonald’s Canada addressed the question and posted a video on YouTube. She enters a normal McDonald’s store and orders a Quarter Pounder with cheese. Thereafter, she drives to a photo studio, where the a food-stylist and camera team are currently shooting the exact same burger.<\/p>\n

They use the exact same ingredients and claimthat they only do the doctoring to make the ingredients visible so the consumer will know what\u2019s inside.<\/p>\n

Because we\u2019re in a one-dimensional world, in the camera, everything is in the back of the picture and we don\u2019t know what\u2019s actually in it – food stylist, Noah.<\/p><\/blockquote>\n

At the end the photo still goes through the photoshop-process<\/em> where colours are enhanced and mistakes are corrected in order to display the perfect burger. \u00a0Have a look at the video below and let us know what you think!<\/p>\n

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