Meet your flavour match with Johnnie Walker King of Flavour

Innovative online whisky profiler guides users to discover their Johnnie Walker match 

Profilers. They’re always the awesome cool people in crime shows. They just know everything and make me want to quit my job and go to profiler school. After experiencing the Johnnie Walker “Meet Your Match” profiler, I kind think the whisky types are awesome too.


Every offering from the House of Walker is as distinct as the people who drink it. From the spicy tingle of Red Label to the sweet and honeyed tones of Gold Label Reserve, each is unique. We set about creating Meet your Match to help enthusiasts discover identify their perfect match profile – Brandon Weaver, Johnnie Walker Brand Manager.

King Of Flavour Website

By asking you to choose your favourite taste, smell, environment and mood sensations on the King of Flavour website, a lil’ computer matches your choices with your perfect blend.

But it gets even better!

Once you’ve found your match, you’ll get a special offer voucher on your next Johnnie Walker purchase of between R15 and R100 off a bottle, and stand a chance to win tickets to the exclusive King Of Flavour Experience for you and three friends.

King Of Flavour Experience

Taking place at Shine Studios in Braamfontein during July 2014, the King Of Flavour Experience will give Johnnie Walker fans the opportunity to rub shoulders with celebrity guests DJ Fresh, Jeannie D, Mokena Makeka and Bob Skinstad. Executive Chef David Higgs has developed 15 unique expressions of the Johnnie Walker flavours for guests to try as they go on a physical flavour journey, travelling through a series of experiential interconnected rooms.


So hop on over to to find your perfect match. I found mine and baby, it’s platinum.

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Written by Kayli Vee

Copywriter at an ad agency and co-owner of the Foodblog Group. I heart oysters, gin and tonic, biltong and clever advertising.

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