Join Fever-Tree in fighting Malaria!

Fever-Tree Mixers aims to create the best-tasting mixers to complement the world’s finest spirits. If three-quarters if your drink is the mixer, mix with the best, they say.

Not only do they make the best mixers, they also love to give back. This April, this pioneering brand is helping to increase the fight to end malaria with the return of its award-winning social media and digital campaign ‘Raise Your Glass, Erase Malaria.’

Why did they choose to support this initiative? Well, the origins of tonic water lie in mankind’s historic fight against the deadly disease. Quinine, which comes from the cinchona tree, or ‘fever tree’, is the primary ingredient in tonic water and has important anti-malaria properties. 1820’s soldiers mixed this with sugar and their daily ration of gin and thus gin and tonic was born.

They’re calling on people everywhere to raise a glass to malaria’s demise and share it on social media with the hashtag #MalariaMustDie.

For every glass raised on Instagram, Twitter and Facebook with the tags @FeverTreeMixers and #MalariaMustDie, Fever-Tree will donate £5 to charity Malaria No More. This forms part of the UK global campaign ‘Malaria Must Die so Millions Can Live and runs up to and beyond World Malaria Day on 25 April.

Fever-Tree has been partnering with Malaria No More since 2018, helping plan the Malaria Summit in London and raising funds of over 4 billion dollars to begin progressing against the malaria fight. Since then, Commonwealth nations have committed to halve malaria in their regions over the next five years.

While there has been a 60% decline in deaths over the past few years, there is a worrying resurgence of the disease, rising particularly in Africa. It can get out of hand if not sufficiently controlled and commitment and resources must increase if we wish to end this for good. Fever-Tree has pledged £1 million over the next three years to raise awareness and support for Malaria No More.

More information! 

 

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