For BOS Ice Tea, the small beverage company on the tip of Africa, sustainability has always been a core principle – and they believe that everyone has the power to make a difference.
Since the company was founded back in June 2010, BOS have always set out to do more than just produce great tasting – not to mention good-looking – ice tea.
FROM LITTLE THINGS, BIG THINGS GROW
From day one, BOS has been working in partnership with local companies who share their principles, including non-profit organization Greenpop, who plant one tree for every 2000 cans or tetra packs of BOS sold.
To date, that’s over 2000 trees planted in underprivileged, under-greened schools and public spaces – all in under 3 years!
![Bos_Sustainability infographic[2]](http://www.food-blog.co.za/wp-content/uploads/2013/02/Bos_Sustainability-infographic2.jpeg)
![Bos_Sustainability infographic[3]](http://www.food-blog.co.za/wp-content/uploads/2013/02/Bos_Sustainability-infographic3.jpeg)
As BOS Founder Grant Rushmere explains, “We live in a time of consumerism and are acutely aware that consumer products put strain on the environment. What we are seeking to do with our tree planting is to assist in neutralising that effect. Our philosophy is to change from the inside, through action, and hopefully inspire others to do the same.”
“BOS was our first Greenpop Tree pledgee back in 2010”, says Lauren O’Donnell, Greenpop’s Direct, “and it’s amazing to have planted over 2000 trees on their behalf already. We value their contribution as both a strategic partner and tree pledgee and we hope to continue our fantastic working relationship.”
In the next few days, BOS will also launch a virtual reality tree-planting app, “BOSify YOUR WORLD”, and have committed to planting one actual tree for every 2000 virtual trees planted using this app, which can be activated by scanning the QR code on a can of BOS Ice Tea, “Now that we have seen the positive effects of the tree planting and the future potential, we are more determined than ever to expand this awareness. The soon to be released tree planting app will accelerate this action. Our goal is to plant 50,000 trees by 2020,” says Grant.
They understand that one company cannot change the world, but they’ll continue to strive to make a difference.
Refreshing isn’t it? Just imagine the possibilities…